Medical Aesthetic
Sales Training
Grow accounts. Accelerate revenue. Train reps for top-tier performance.
I build programs that help medical aesthetic practices and reps hit targets and grow revenue.
Your Growth.
This isn’t another “motivate and hope” session.
It’s side-by-side field observation, laser-focused coaching, and real-world sales fixes for your team to use now and continue to build on.
Whether you want to:
‣ Drive adoption of underused programs and resources
‣ Improve portfolio selling vs. single-product selling
‣ Build territory consistency and stop revenue swings
‣ Uncover the real reasons your numbers aren’t growing
—this is your no-pretense, all-results path forward.
How It Works
1. Book Your Discovery Call
We dig into your sales goals, challenges, and performance data.
2. Audit Your Current Support
We review tools, training, and leadership messaging to find where adoption breaks.
3. Pilot With Your Team
I ride along with your reps to see the reality in the field.
4. Deliver the Fix
From targeted coaching to initiative redesign, we put a clear plan in place.
Who This is For
• VPs & National Sales Leaders
tired of inconsistent or declining numbers
• Training & Marketing Directors
whose initiatives aren’t landing in the field
• Private Equity Partners
whose initiatives aren’t landing in the field
• Sales Managers
who want a clear, repeatable process reps follow
Rep Engagement — Programs and tools reps will actually use
Sales Lift — Measurable improvement in revenue per rep
Account Impact — More meaningful, higher-value customer conversations
Leadership Clarity — A real view into what’s working and what’s not
Client Testimonials
Apex Aesthetic Consulting
Bespoke Medical Aesthetic & Wellness
Revance Aesthetics
Knox Dermatology,
Suneva Medical
Dyson
Revance Aesthetics
Trinity Consultants
Revision Skincare
Investment
Pilot Program
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10 reps
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1-3 Month Engagment
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In-field observation and ride-alongs
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Tailored coaching and execution
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Territory and account strategy plans
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Program adoption framework
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Leadership debrief with clear next steps
Hit your targets.
Want to see what a pilot could look like?
Peek behind the curtain— view a sample engagement outline.
FAQ
What does a pilot include?
A 2-3 week field assessment focused on ~10 reps (bottom/middle/top performers across regions).
- Shadow calls
- Account reviews
- Program/tool audit.
You get:
- Gap analysis
- Acceleration plan
- Go/no-go recommendation for rollout.
Retainer starts at $15k (+ travel).
Why customized vs. "off-the shelf"?
Because “generic” doesn’t fix real revenue leaks. I’ve led in the field and the boardroom — what HQ flags usually isn’t what’s killing quota.
One size doesn’t fit all when treating a face. It doesn’t fit when fixing a sales force either.
What makes this different from other "sales training"?
There isn’t another aesthetic-specific sales training program.
I’ve been both a top-performing rep and an executive leader.
I know what HQ thinks reps need vs. what actually moves the needle in the field.
That’s the disconnect I fix.
What exactly do you train on?
Sales coaching is completely customized to your company’s culture, product mix, and sales process. Common focus areas include:
Account targeting (who’s worth advanced training, who isn’t)
Portfolio selling & territory strategy
Pipeline discipline & call planning
How to convert training into repeatable revenue
Advanced clinical + sales alignment (when the practice needs both)
How do you work with reps and leadership?
I ride along with reps, then translate those realities to leadership with clear options: adopt, adapt, or retire initiatives. No “gotcha”–just truth, data, and fixes
Why coaching instead of another ride-along or workshop?
Because a ride-along isn’t training — it’s observation. And managers are there to manage, not coach.
Reps don’t level up from a one-day ride-along or a regional workshop. They need consistent coaching (3–6 months) to actually change behavior, grow accounts, and close bigger deals.
What happens after the pilot?
You choose:
Targeted 1:1 coaching for the assessed reps
A scaled sales enablement sprint in one region
A national rollout
Most start with injectables; devices and inside sales can follow on separate tracks.
How do we measure ROI?
- 30–60 days (Lead indicators): program adoption, qualified calls, portfolio mix, pipeline quality
60–120 days (Lag indicators): rep revenue, territory consistency, win rate
We build the dashboard together — no vanity metrics.
Can you start fast?
If you can vendor-approve me quickly and fund the deposit, yes. Q4 waits for no one.
Will you travel with reps?
Yes. Field ride-alongs are non-negotiable. You can’t coach a territory from the sidelines or a slidedeck.
Can You Help With Training Facility / Utilization Strategy?
Yes. If you’ve built it and no one comes, I fix the field-to-facility bridge:
Who reps should bring in
Why accounts should care
When to plug it in
How to leverage it (and what to stop doing)
Who's the point of contact?
Sales leadership → scope + access
Operations/Procurement → vendor setup
RevOps → data
Regional Managers → scheduling
You’ll get one project thread and weekly updates.
who do I contact for questions?
Don’t overthink it. Email pl******@***dy.tech or use the Contact form on the site. Either way, it lands with me.
Policies
Scope & Approach
All engagements are custom and begin with a field assessment; deliverables and rollout scope are defined from findings.
Initial focus is injectables; other business units (devices, inside sales, etc.) may be added under separate scopes.
Vendor Approval
Client initiates vendor credentialing. Please provide required forms and contacts.
Work begins after approval and deposit.
Fees & Payment
Pilot retainer: from $15,000 (+ reasonable travel & expenses at cost).
Deposit: 50% due at signing; balance net 15 days from delivery of findings.
Program pricing: post-pilot pricing depends on scope. Typical ranges are shared after findings (no surprises, no lock-in).
Scheduling, Changes & Cancellations
Travel is booked upon deposit.
Reschedule ≥10 business days: no fee. Reschedule <10 business days: pass-through change fees apply.
Cancellation after booking: deposit is non-refundable + any non-recoverable travel.
Confidentiality & Data
A mutual NDA is available.
Client data is used only to perform the engagement and is deleted/returned at project end upon request.
Intellectual Property
Heddy frameworks, tools, and content remain Heddy IP.
Client receives a perpetual, internal-use license for deliverables created during the engagement.
On-Site Conduct & Compliance
Client ensures appropriate access, safety, and compliance with company and clinical policies.
Heddy does not provide clinical care.
Travel & Expenses
Economy flights or client policy equivalent.
Reasonable hotels near territories; rideshare/car as needed.
Itemized receipts are provided.
Non-Solicitation
Each party agrees not to solicit or hire the other’s personnel involved in the engagement for 12 months after completion (reasonable carve-outs for general job postings).
Publicity
Case studies or testimonials require prior written approval.
Your logo is never used without consent.
Success Criteria
Measurable adoption and revenue KPIs are set at kickoff.
If something isn’t working, we adjust fast—no wasted cycles.
Contact us
Have questions about policies or want to talk next steps? Reach us directly at pl******@***dy.tech. Our team partners with you to make sure the process is clear, fast, and built for results.
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