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Our HEDDY Story

Dierdre Slavin and Dr. Wendi Harper Lonabough smiling together at an airport, showcasing their long-standing friendship and collaboration in medical aesthetic training since 2015.

Heddy was born from a decade-long partnership built on excellence.

Dierdre Slavin, founder and CEO of Heddy, and Dr. Wendi Harper Lonabough sitting together in a modern lounge, showcasing leadership and expertise in medical aesthetics training.

When they met, Wendi was an injector in Asheville, and Dierdre was an injectable rep.

Dierdre Slavin and Dr. Wendi Harper Lonabough zip-lining together in 2021, celebrating their partnership in medical aesthetics and adventure in learning.

Dierdre needed a top-tier trainer, and Wendi was it.

Founder & Ceo, Dierdre Slavin and Dr. Wendi Harper Lonabough smiling together outside in 2022, capturing their long-standing friendship and collaboration in medical aesthetics.

They built a powerhouse training experience, but working for a manufacturer meant budgets and restrictions.

Polaroid photo of Dierdre Slavin and Dr. Wendi Harper Lonabough in 2024, celebrating nearly a decade of friendship and collaboration in medical aesthetics.

Frustrated by an industry that prioritizes profits over patient outcomes, they pivoted.

They created what They always wished existed: an elevated education, unrestricted by brands, designed to create true mastery.

Client Testimonials

I cannot recommend Heddy enough to friends and colleagues in the aesthetic world. The combination of Dierdre and Wendi as mentors exceeds all expectations. They provide training and invaluable information that you can’t get with any other program. They have really successfully filled a desperate need in the market. If you are a new injector or seasoned injector, this is the place to be to gain new skills and enhance existing skills.
Katie Clarkson
Katie ClarksonAesthetic Injector
The best training ever! Wendi is a rare combination of down-to-earth and brilliant.
Brentney Blair, RN
Brentney Blair, RNPractice Owner/Injector
The Botox Bar and Aesthetics
What an amazing training! I learned new ways of thinking about facial balancing & product placement along with invaluable multi-modality tips & tricks. The content, experience, and ROI exceeded any other training.
headshot of Heddy Med trainee, Dr. Amy Burton, in blue dress, doctor specializing in emergency medicine, anti-aging, peptides, medical aesthetic
Dr. Amy BurtonPractice Owner/Injector
Beyond Healthy MD
Not my first training with Wendi and Dierdre. Not my second, and definitely not my last. They are amazing. Dierdre is a business wiz and Wendi a clinical superstar. The training more than paid for itself after just one patient using the protocol they taught.
Profile picture of Dr. Vu Ho, Facial Plastic Surgeon at Beyond Beautiful, alongside his testimonial about Heddy’s business and clinical training expertise.
Dr. Vu HoFacial Plastic Surgeon
Beyond Beautiful
Let it be known that the folks at Heddy offer amazing training from world class talent. Comprehensive hands-on training from the industry’s best. A definite recommend for interested persons.
Profile picture of Dr. Kevin Hanz, Plastic Surgeon at Hanz Plastic Surgery, alongside his testimonial about Heddy’s expert-led, hands-on aesthetic training.
Dr. Kevin HanzPlastic Surgeon
Hanz Plastic Surgery
I can't thank the ladies at Heddy enough for their wonderful training and hands on approach to building a better practice. The aesthetic world was in much need of a mentoring program for both the practice and the injector. Kudos to Dierdre and Dr. Wendi for their insight in developing this novel approach for success. Check out Heddy, and see what your practice has been missing !!
Profile picture of Kim Kirkwood, Practice Manager, alongside her testimonial about Heddy’s hands-on training and mentorship in medical aesthetics.
Kim KirkwoodPractice Manager
Plastic & Cosmetic Surgery Center of Texas
Heddy training with Dierdre and Wendi was an incredible weekend. Their injector-friendly approach-practical and versatile-delivered top-notch education and stunning results with any filler or biostimulator. Wendi’s engaging didactics and hands-on techniques were invaluable, boosting my skills and confidence. Plus, connecting with my peers made it fun and inspiring. I’m already eager for more—thank you Dierdre and Wendi.
Professional headshot of Patricia Kiernan, a nurse injector in Dallas, TX, wearing a black zip-up jacket and smiling confidently after attending Heddy’s expert injector training.
Patricia Kiernan, RNInjector
Pur MedSpa
Thank you. The training was fantastic and the pearls mixed with fellowship was special. We are excited to start doing all of this. I would love to get into depth with you regarding your marketing model, your actual technique on penile enhancement and cellulite treatment. Thank you again for your friendship and willingness to teach.
Headshot of Dr. Donald Clemons, a senior male dermatologist from Tennessee wearing a white coat and glasses, smiling slightly against a gradient background.
Dr. Donald ClemonsDermatologist
Renovus Medical Spa
Best training I've ever attended. The protocols and clinical pearls were invaluable. Dr. Wendi & Dierdre's unpretentious, real-talk style made everything click. I treated one patient using Heddy's facial balancing approach and the training already paid for itself! Total game changer for me and my patients.
Smiling young female nurse with long straight brown hair, wearing black scrubs, photographed outdoors with a blurred green background.
Rebecca Smith, RNMedical Spa Injector

Dr. Wendi
Harper

Dr. Wendi’s journey combines art, science, and a passion for learning. After studying architectural design at Drexel University, she pivoted to medicine, spending years in critical care, including neonatal and pediatric cardiothoracic ICUs. 

In 2012, she earned her MSN as a Family Nurse Practitioner, where her artistic background made facial aesthetics a natural fit.

Working with top plastic surgeons, Wendi became known for her precise, natural results, leading to roles as a national trainer for Galderma, Allergan, Suneva, Evolus, Inmode, and Tiger Aesthetics. 

She earned her doctorate in non-invasive aesthetic medicine and patient education, and her work was published in the Journal of Aesthetic and Plastic Nursing.

Outside of work, she’s a marathon runner, clogger, traveler, and proud mom of four. Married for 31 years, Wendi remains passionate about pushing the boundaries of what’s possible in aesthetic medicine.

Published in Plastic & Aesthetic Nursing

Wendi’s study showed a $20K revenue boost in 6 weeks using pre-treatment education.

Download the Published Study

9,000+

Medical aesthetic
patients treated

16+

Years practicing medical aesthetics

1,000s

Practitioners
trained

12

Years as national
clinical trainer

Dierdre Slavin, founder of Heddy, smiling with confidence in a stylish cream sweater, representing leadership, innovation, and expertise in medical aesthetics training.

dierdre
slavin,
FOUNDER

Heddy’s founder, Dierdre Slavin, blends deep industry expertise with an unshakable drive for innovation. With a career spanning top medical aesthetic manufacturers, she generated over $150 million in revenue and spent 4,700+ hours training industry professionals.

Frustrated by the industry’s focus on sales over skill, Dierdre set out to redefine injector education. What began as an AR/VR training platform evolved into Heddy—a fully independent, brand-agnostic training experience designed to elevate injectors beyond manufacturer limitations.

Heddy embodies its founder’s values: curiosity, persistence, and transparency. Our mission is mastery, and our vision is transformation—empowering injectors to change the world from the outside in.

1,500

Hours medical
sales training

200

Medical reps
trained

16+

Years practicing medical aesthetics

1,000+

Practitioners
trained

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Tiger Aesthetics logo, representing past clinical training collaborations with Heddy’s founders in the medical aesthetics industry.
Merz Aesthetics logo, representing past sales and clinical training experience by Heddy’s founders in the medical aesthetics industry.
Suneva Medical logo, representing past sales, clinical training, and industry expertise by Heddy’s founders in medical aesthetics.
Medicis logo, representing past sales and clinical training experience by Heddy’s founders in the medical aesthetics industry.
Evolus logo, representing past sales and clinical training experience by Heddy’s founders in the medical aesthetics industry.
Allergan Aesthetics logo, an AbbVie company, representing past sales and clinical training experience by Heddy’s founders.
Galderma logo, representing past sales and clinical training experience by Heddy’s founders in the medical aesthetics industry.
Revance Aesthetics logo, representing past sales and clinical training experience by Heddy’s founders in the medical aesthetics industry.

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