Dierdre Slavin,
Founder & CEO

I take businesses to places they didn't think were
possible.

Revenue you're leaving on the table.
I know what it is.
I know how to go get it.

Dierdre Slavin,
Founder & CEO

I saw this coming, but had to prove it first.

Seventeen years. Four of the top U.S. medical aesthetics manufacturers, Medicis, Valeant Aesthetics, Suneva Medical, Merz Aesthetics. Field sales. Commercial development. Clinical training. Regional executive. Executive Director of Strategic Partnerships.

During that time, I trained 1,000+ medical providers, 164 of them one-on-one, in-practice. I built training programs, developed field strategy, and ran commercial initiatives from the ground up. I understood this industry at every level: the science, the margins, the politics, the gap between what manufacturers teach and what drives revenue in the room.

I saw the same gap everywhere I looked.

Injectors who were technically skilled but commercially untrained. Med spas generating half the revenue they were capable of. Manufacturers whose field teams defaulted to discount because no one had given them the clinical language to compete on value. I spent a decade watching it, testing solutions quietly, proving what worked as an intrapreneur inside the organizations.

When the moment came to scale that work nationally, the organization had a different definition of scale than I did. So I left and built Heddy, the company I’d been designing in my head for ten years.

I left because I figured out how to fix it, and I couldn't wait any longer.

For PE-owned groups, multi-location chains, and regional med spa networks: I standardize clinical teams, build treatment stacking protocols, and install the systems that turn injectors into revenue drivers consistently, across every location.

For manufacturers: I work with commercial and sales leadership teams who are ready to stop competing on price and start winning on clinical intelligence. I know what your field teams aren’t being told because I’ve been on both sides of the table.

$ 100 M

750 +

Here's what clients have walked away with.

$54,200

Revenue
In 30 Days

Rated 5 out of 5

Half-day training. Net client cost $1,195.

384%

Return On Training Investment

Rated 5 out of 5

Full-day training. Net profit after all costs: $38,871.

$35k

Revenue
In 30 Days

Rated 5 out of 5

Two NPs. Split fee. Net product cost: $0.

These are results are Heddy’s repeatable, scalable system.
→ See all case studies

Testimonials

Dierdre is a true professional who cares about her physician clients. Her knowledge and understanding of the industry is unmatched. I worked closely with her for almost 7 years and highly recommend her.

Not my first training with Wendi and Dierdre. Not my second, and definitely not my last. They are amazing. Dierdre is a business wiz and Wendi a clinical superstar. The training more than paid for itself after just one patient using the protocols they taught.

I have had the privilege to work with Dierdre for over four years. She has been one of my greatest teachers in this industry. Her strategic mindset, drive, creative vision, tenacity, along with her dedication to help all of those with whom she works is unparalleled. Dierdre invests an immeasurable amount of her time ensure the success of her customers and coworkers, including innovative company initiatives to help us grow. I have been extremely lucky to work alongside this powerhouse!

Dierdre is exceptionally gifted in her ability to lead, educate, and strategize as it relates to business development and field sales training. She takes herself and her business relationships very seriously, and is committed to calling others higher by empowering them with strategic marketing, development, and management skills. Dierdre has a deep understanding and detailed knowledge of what it takes to grow both businesses and individuals! It is an honor to have the opportunity to work with and learn from her.

Dierdre is the kind of speaker who doesn’t just deliver information; she delivers transformation. Her authenticity and vulnerability create an atmosphere where real conversations can happen, and that’s where the magic lies. She’s a must-have for any event that wants to make a lasting impact.

Enterprise Clinical Training

For PE-owned groups, national chains, and regional networks: We standardize your clinical teams and turn injectors into revenue drivers across every location.